Marketing and Channel Specialist F/H

With a proven history of creating growth campaigns that deliver inbound and outbound demand across multiple marketing channels as Field Marketing or Partner Marketing specialist, you :

• Manage demand generation, ABM campaign creation, and lead qualification for our OT cybersecurity products and services portfolio.
• Develop and animate the Channel partner program
• Develop relationships with channel Partner and develop a joint-marketing plan
• Ensure alignment with Framatome brand via close and regular coordination with IB BU marketing team
• Organize events, webinars, with internal resources, channel partners and end customers.
• Create inbound marketing programs, guide lead generation efforts, deal progression or acceleration, customer engagement, and nurture prospects throughout the full sales cycle. (+/- 12 months)
• Develop digital visibility for all our Cybersecurity products and services.
• Build Marketing automation and lead management to refine and measure marketing tasks and workflows to address the needs of Sales team and our channel Partners
• Deploy GTM strategies and campaigns that improve brand awareness and adoption of products and solutions
• Manage local lead qualification process, working closely with Business Development team for lead follow-up, nurturing, and outbound campaigns to improve ROI
• Develop brand awareness in region by leveraging spokespeople and internal resources, including cybersecurity associations or social media influencers (Linkedin).

Required Qualification :

• Master’s degree level (or equivalent) with minimum 3 years B2B marketing and/or marketing automation experience within SaaS / Software / Technology
• You know how to leverage new growth marketing tools and technologies to create, test and execute end-to-end campaigns.
• You know how to quickly generate original content and work with channel partners (white paper, case studies, video, email, social media) to generate qualified leads.
• You have a deep understand of marketing funnel and sales funnel metrics, and best practice in channel management.
• You are a multitasker: organizational and project management skills are key – simultaneously managing multiple projects, campaigns, stakeholders, and deliverables to track against goals
• Excellent written and verbal communications skills; Fluency in French and English is essential
• Proactive and flexible, ability to work autonomously
• Results oriented: ability to demonstrate ROI in your action

Preferred qualification :

• Experience working with technical teams with knowledge of cybersecurity and ICS concepts.

Travel as needed for purposes of partner visits, seminars, and tradeshows.

Spezialität: K2 - Marketing

Mindestniveau der Ausbildung erforderlich Master/Diplom

Ort : Frankreich, Ile-de-France, Essonne (91), Massy

Reisen: Häufig

Beschäftigungsniveau: Ingénieur & Cadre

Von der Verwaltung untersuchter Posten: Oui